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JOBRAD PROGRAM FOR HEALTHY AND GREEN COMMUTES

JOBRAD PROGRAM FOR HEALTHY AND GREEN COMMUTES

For many Germans, company cars are the icing on the cake of any job. But do we really have to use the car to get to work on a regular basis? Aren’t there other solutions? Couldn’t businesses have company bikes instead of company cars? This is where JobRad comes in. The name is a mix of the word job and Rad, which means bike in German. In 2012, the Freiburg-based firm persuaded the powers that be to accept bikes as job perks too. JobRad advocates for change in the way we get from A to B. For example, by proposing bike lanes in urban areas that make cycling safer and more enjoyable. We think JobRad is a fantastic way of involving co-workers in our Together for 360° Responsibility strategy. At the same time, it’s an attractive and important way of reducing our carbon footprint and ensuring we have climate-neutral headquarters by 2025.

like a leasing company for cars, but with bikes and e-bikes instead. More than 30,000 German employers, both large corporations and medium-sized enterprises, have now signed up to JobRad. Over three million people, including deuter co-workers, commute using a bike leased from their employers. We’ve been offering JobRad to our workforce since 2019. Around 17 percent of our workforce now hop on a bike and there’s no sign of this trend abating.

The advantages are obvious:
 

  • Potential financial savings of up to 40 percent compared with buying a bike.
  • By using a bicycle or e-bike, our co-workers cut both their own and our company’s carbon footprint.
  • Anyone participating in the JobRad program improves their health and fitness. And cycling also releases endorphins so that working days are more relaxed.

 

All in all, the JobRad program offers lots of benefits, makes our world a little greener and everyone a little happier.

Our co-workers pick a bicycle or e-bike of their choice. We lease it from JobRad and give it to them to use as they wish. In return, we retain a percentage of their gross salaries as deferred compensation. And, of course, they’re free to use these bikes in their leisure time and for sporting activities too. Each JobRad bike is automatically fully insured and guaranteed to be in full working order.

In an era where bikes are becoming status symbols, the JobRad program is a fun way of encouraging our co-workers to embrace sustainability too. It makes getting on a bike easier and takes us a step closer to a resource-friendly corporate strategy.

More about JobRad