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Our DNA

Our DNA

What drives us

The deuter brand not only stands for exceptional products made for people who like to push their physical limits, explore new places, and break new ground. It also embraces our passion for giving them the freedom to pursue their love of mountain landscapes to the max. It’s this combination that makes up the deuter brand. It’s what defines our mindset, our vision, and the way we work together.

What we stand for

We are mountain sports pioneers.

As Europe’s leading backpack manufacturer, and sleeping bag experts, we have been shaping the international mountain sports scene for more than 125 years. Our product innovations, German craftsmanship, and cutting-edge designs result in products that are without compare.

And it’s how we help you enjoy the mountains and nature to the full: deuter gives you that freedom. And yet we also aim to protect the natural world we love for future generations.

So we take our responsibility toward people and planet seriously: by using resource-efficient manufacturing, making long-lasting products, and fostering fair working conditions. In the hope that we can share our love of mountains with you for many years to come.

Where we are going

We are shaping the future of mountain sports with our trailblazing ideas.

How we are doing it

Our deep sense of responsibility toward people and nature guides our actions as a company. This is how we create space for growth and creativity, inspiring people around the world with our unmistakable designs and innovative, sustainable solutions.

What’s important to us

deuter brand values


Our brand values are based on three principles. Mountain sports – because we are mountain athletes through and through. Mountain sports shape our brand as well as our values and ambitions. Responsibility – we adopt for ourselves, our employees, our products, our customers and our planet. This responsibility is reflected in our ethos and actions as well as in the measures we take to protect what we love for future generations. And excellence – thanks to the skills and experience gathered over 125+ years that flow into our products on a daily basis, making these practical goods into your favorite partners for many years of outdoor enjoyment.

Holistic responsibility

We gladly adopt responsibility toward people and nature. We want to protect what we love for the future. Which means using resource-efficient, environmentally sound manufacturing practices and ensuring fair working conditions. To this end, we abide by the highest industry standards and foster lasting relationships with our manufacturing partners.

Passionate about mountain sports

At deuter, we live and breathe mountain sports. We are inspired by those drawn to high places. By pushing boundaries, testing possibilities and exceeding limits we harness every adventure as a source for innovative ideas and product solutions – made by mountaineers, for mountaineers.

Craftsmanship

In the spirit of bold innovation, we have been developing outstanding products with excellence in quality, design and functionality for over 125 years. Our vast experience, coupled with skilled German craftsmanship, makes us, and our products, pioneering in the mountain sports world. We are trailblazers for mountain athletes around the world.

Our Responsibility

We want to protect what we love for future generations, and so we take our responsibility toward people and planet seriously: by using resource-efficient manufacturing, making long-lasting products and fostering fair working conditions. Find out more here.

Our Responsibility

Our History

From beer tents to Mount Everest. When Hans Deuter established the company in 1898, he had no idea it would one day shape the world of international mountain sports. Read on to find out about everything that’s happened in the intervening 125+ years. 

Our Partners

Happiness is amplified when it’s shared. And the same goes for passion too. By teaming up with our athletes, ambassadors and partners we are actively involved in the outdoor community and the evolution of mountain sports, in turn benefiting from their expertise, too.

Careers @ deuter

At deuter, we live and breathe mountain sports. We are inspired by those drawn to high places. And it’s precisely such people that we are looking for to join our team. So if you like a challenge, are motivated by breaking new ground, and prepared to step up and take action in a team, then you’re in the right place.

Careers @ deuter